Basic Principles of Effective Communication and its Role in Translation


Communication happens but effective communication takes effort to happen. Be it a personal interaction, a business meeting or a societal engagement, effective communication can bring about successful interactions. Communication involves the exchange of ideas, thoughts, and information. Effective communication refers to the intentional efforts that a person makes to reach out and connect with others. Effective communication is the lifeline in any relationship. What could be more important than communication? The answer is effective communication


Effective communication skills can help us write compelling content for blog posts, client meetings, and other business purposes. 


In this blog, we will explore the top 9 basic principles of communication that can certainly improve your ability to communicate more efficiently and meaningfully. 

Principles of Effective Communication 

Have a Goal


Plan before you proceed. Effective communication demands efforts, therefore always set a goal before you start communicating with your audience. Either your purpose is to inform the audience, or you are persuading them to take a certain action, always figure out your ultimate goal before. Then ideally craft your communication to reach for that goal which will make the outcome much more effective. Decide which KPIs can best identify that your goals have been achieved; whether it’s clicks, social shares, sign-ups or purchases.




Good communication is never one way. Effective communication is not just about speaking, you need to listen to your audience as well. If you never listen to what your audience is saying or give them a chance to engage, you’ll struggle to connect effectively with them. 


Active listening is a key to meaningful conversations. Active listeners give complete attention to their audience , try to understand their perspective, and reciprocate cautiously. It promotes better understanding and healthy communication patterns. 

Adjust to your Medium

Non-verbal communication also plays a vvtal role in effective communication. Our gestures, facial expressions, and our body language speak a lot about our mind. Being aware of these non-verbal cues give you a margin to master your thoughts and action, greatly enhancing the effectiveness of your communication. While communicating, you should be mindful of your posture, gesture and the eye-contacts.


Also, consider the context where your communication is being consumed. For example, you would communicate differently on the phone than face-to-face because the other person can’t see your face, hand gestures or body language. Therefore, once you decide the most appealing format to reach your audience, make sure you tailor your content and messaging in accordance with that medium. 

Stay Organized 


Sharing ideas, thoughts, and opinions in a constructive manner fosters healthy communication. While starting the conversation, create a cohesive, high-level outline that includes your goal, your main point(s) to get across and the ways in which you will illustrate them for your audience. Stay focused on this plan, be analytical in your research and avoid scope creep. Instead of dwelling on problems, focus on solutions and do not stray away from your ultimate goal. 

Be Persuasive 


Most of the times, the main purpose of making a communication effective is to persuade the audience to perform a certain action. Give your best here and do it well. There are various ways to persuade people. Psychologically it has been proven that some people prefer facts while others follow emotions while taking important decisions. Studies have also shown that our emotional brain processes information five times faster than the logical side of our brain. So, you will have to work harder here. Do some research, know your audience and then execute the plan. 


If the audience prefers factual information, then appeal to their rational side with relevant facts and back up your main argument. And if the audience seems emotional then use images and stories that elicit happiness, hope, humor or surprise to get you closer to your communication goal. 

Be Clear 


To effectively communicate your message, you need to be clear in your writing and speaking. It helps the audience to understand the message easily. To achieve clarity and conciseness, use simple language, be clear in your thoughts, organize your thoughts logically and explain everything briefly. Avoid using jargons or difficult terminologies that might confuse the audience. 

Less is More


Your audience is likely busy. So don’t waste your (or their) time with irrelevant tidbits, repeated information or details. To ensure effective communication, keep your writing clear and concise. Certainly state what you’re arguing, keep it as short as possible. Avoid using long words where a short one can serve the purpose. Keep your sentences below 30 words so they do not seem to be protracted. Usually, this just requires editing to take out all that’s unnecessary.

Consider Cultural Sensitivity


Not all the audiences and situations require similar communication styles. Therefore, you need to be mindful of your speech and actions. In this globalized world, it’s common to interact with people belonging to different cultures. However, sensitivity towards cultural norms, communication norms, language nuances, and customs is crucial as lack of this ability can lead to unnecessary misunderstandings and unintentional offense. 


Be Curious


No matter how knowledgable you are, there still remains the room for skill and improvement. Your personal goal should be continuos learning. The methods of communication are constantly evolving. Make reading a habit, talk to mentors and never assume you know everything about effective communication. For your individual efforts, test different formats and styles to see what works best when connecting with your unique audience and always be open to feedback. 

Most Common Barriers to Effective Communication 

There are certain barriers in the way of effective communication and if we didn’t overcome them, then they can lead to ineffective communication and confusions. 




A psychological phenomena called emotional noise can make communication less effective. Emotional noise refers to the mental interference. It can occur in both speaker’s or listener’s mind. Pre-existing emotions like anger or sadness can taint objectivity. Also nervousness, ego and over excitement can prove to be hurdle in the way of effective communication. 




Language barrier proves to be the greatest hurdle in the way of effective communication. People often neglect this barrier, however people speaking the same language cannot understand the speaker due to generational gap or regional differences within the country. Use of slangs, professional jargon, and regional colloquialisms are language associated barriers that obstruct effective communication 


Physiological Barriers


Effective communication also gets demoted by various physiological barriers like ill health, poor eyesight or hearing difficulties, pain. 


Cultural Noise


People sometimes make stereotypical assumptions about others based on their cultural background which hinders the smooth flow of effective communication. 


Ambiguity and Abstractions Overuse


Leaving things half-said, using too many generalizations, proverbs or sayings, can all lead to unclear communications and cause unintentional misinterpretations.


Assumptions and Jumping to Conclusions 


People assume things and jump to conclusions even before listening to the entire topic. These assumptions later form the base of their wrong decisions, ultimately undermining the entire purpose of communication. 


Effective Communication: A Vital Element in Translation


Translation services fill the linguistic gaps and effective communication serves as a crucial cornerstone in translation. A professional translator knows the importance of contextual understanding, therefore he always considers culture while translating the source content.


Understanding client’s needs and objectives is very important in casual or certified translation. Effective communication between the client and the translation agency help assure proper understanding and assessment of the client’s needs. To determine what services are being requested by the client, we can also ask convenient questions. The following are some of the many potential questions:


  • What are the client’s objectives? 

  • Does the client need a casual or a certified translation?

  • Are there any technical or industry-specific requirements for the content?

  • Is localization a factor, or is a general, universal language appropriate?

  • Is there a deadline? 

  • Are there any special formatting or graphic design considerations?

  • Would the client like to review the translated document before the final delivery? 


The answers to the above and other relevant questions will contribute to the creation of an understanding—agreement—between the translation agency and the client. This agreement will promote effective workflow that will be an essential factor in the project’s eventual success. 


Technology has revolutionized translation industry and effective communication between the humans and advanced translaton tools has further improved the quality of translation services. Certified translation also demands effective communication. Without good communication skills, the translator would not be able to explain various terms and concepts to the client. 


Furthermore, communication is a critical feature of vendor management.

The agency should provide its vendors such as individual translators, editors, or DTP persons with all the relevant project instructions and details, in writing, via email. From the onset, vendors should get a concise description of the project, along with the estimated deadline, and the target language. By effectively communicating the essential details, translation companies can avoid confusion. Avoiding confusion saves valuable time, energy, and money. Remember the expression, “time is money”.


Good Communication is Effective Communication


Communication is the cornerstone of translation services. To be effective at it–whether selling a product, trying to convince a group to act, or getting your team aligned — above mentioned communication principles should help focus your thoughts into something both powerful and useful. Also, consciously avoiding the potential barriers will decrease the chances of ineffective communication. Effective communication skills can help us write compelling content for blog posts, client meetings, and other business purposes. 


Certainly, it can be said that effective communication serves as a foundation of a successful translation. Beyond the linguistic effectiveness, it serves as a client-centric approach and encloses cultural understanding and cultural depth.