+971 4 269 9996

Emoji as a Strong Modern Visual Tool in Today’s Language

Emoji as a Strong Modern Visual Tool in Today’s Language

Emoji as a Strong Modern Visual Tool in Today’s Language

Much can be said about the language as it is one of the most defined concepts. It has provoked many discussions over centuries. Today one of the ideas that can be used is revealed through the application of a simple metaphor that the language is a container that can comprise anything in its structure. And it is really so! If you take a look and analyze the modern tendencies you’ll notice that much can be found in the modern language.

 

We want to pay little attention to the recent trend that now has acquired a character of a mainstream. Emoji! Please, admit that at least once in your text message you’ve used it! Or even twice? Or three times?

 

Why did it become so popular and did it happen so that it because a modern feature not only of online conversations but a part of business brands as well!

 

Whilst really taking off in 2011 when Apple first offered its users the ability to send emojis on their mobile platform, their existence actually stretches back to the Japanese mobile phone operating systems of the late 1990s.

 

What does emoji mean?

This word “emoji” is a blend of two words combined to form a new word. It comprises of (E) meaning picture and (Moji) meaning character. Though traditionally sent from one mobile phone user to another, today they have broken out of the bounds of mobile phone communication and can now be sent from inside many email programs as well as from a variety of messaging applications on the latest desktop and mobile operating systems from Microsoft, Apple, and Google. The fact that there is ongoing support, maintenance and updating of emojis by such technology giants is an acknowledgment of what has become a 21st-century staple of everyday communication.

 

Where does it take its origin?

The creation of emojis can be attributed to Shigetaka Kurita, who designed his innovation to provide a way for people to communicate more intimately, something he thought was missing from the email and text messaging systems of the day. Shigetaka drew inspiration from multiple spheres of everyday life. This meant users were able to describe multiple emotions or circumstances through these icons, which could act as a linguistic short-hand to express much longer and more complicated textual messages.

 

Influence and importance

Fast forward to 2016 and emojis could be said to be part of the cultural fabric of many countries around the world. As one example, emoji has been described as the fastest growing ‘language’ in the UK. In fact, emoji use is so widespread that the word ’emoji’ officially entered into the Oxford English Dictionary in 2013, whilst just two years later the OED named the emoji representing ‘Face with tears of joy’ as the word of the year for 2015, as it is the most commonly used emoji in the UK.

 

This impact on the way in which daily communication is conducted means that emojis have come to represent a significant point in time as part of early 21st Century technological and artistic development.

 

As of 2016, there are estimated to be in the region of 2000 emoji characters but despite this huge collection, emoji development doesn’t stand still. There is a rapid and ever-expanding base of emojis being created and continual development by tech companies around the world. Their use is supported by all the major desktop and mobile platform developers, with year on year increases in the number of emojis added to their collections.

 

The impact of cultural context

Whilst tech companies are continuing to represent diverse groups of people in their emoji collections, they are ever expanding to accommodate more people groups with each new release.

 

Such is this depth of variety in emoji characters depicted around the world that there is now an increasing need for cross-cultural differences to be carefully considered when sending and translating the meaning of a message. Just as a word in one language can mean something entirely different in another, there is a need for cultural sensitivity when interpreting the meaning of emojis between countries. With this effect, understanding the importance of cultural context on emoji use shouldn’t be taken for granted as what they are communicating may have a certain unforeseen complexities. Contextualising and localizing use of emojis and understanding how particular ones relate to a specific culture is now an important part of ensuring messaging containing emojis are effectively speaking to their audience.

 

Emoji influences the labor market and global brands

Today some of the translation companies are hiring emoji translators. The staff who works on emoji team is supposed to know the meanings of every single emoji so they can interpret any document or message with ease. An emoji used or interpreted incorrectly can have disastrous consequences for client’s business, so it is important that emoji interpreter knows the language inside out.

 

Emoji language interpreters are used for a variety of reasons. Sometimes, during a court case, for example, a text message or email will be used as evidence and this may contain emojis. It is very important that these messages are interpreted with accuracy and skill and that’s what our interpretation services aim to achieve. Interpreting the emoji is very complex and in certain scenarios, it is vital that they are translated correctly.

 

There are many reasons why businesses want to use an emoji including new and innovative marketing messages to customers, or as a way to receive customer feedback. If your clients use emoji symbols to provide feedback on your products or services it is important that you understand what they mean so you can continue to improve the business and meet the requirements of your customers.

 

Experienced marketers know that visuals are the trigger to the successful marketing campaign. That’s why many brands today involve using emojis to attract their target audience.

 

Among the well-known brands who apply emojis are Coca-Cola, whose campaign included an interactive component that let users acquire the cheers-ing Coke bottles by tweeting the “Share a Coke” campaign hashtag. Ikea rolled out more than 100 custom emojis which were designed to show that their company exists to reduce household stress. Mentos Introducing fresh emojis with witty wordplay made Mentos’ “Ementicons” a real standout this year. Disney developed hashtag-generated emojis to fuel the hype around the most anticipated blockbuster movie of the year (arguably the decade), Star Wars: The Force Awakens. Taco Bell, known for creating catchy ads with memorable brand mascots,  went on to create 600 gifs and photos along with its own taco emoji generator as a show of appreciation.

 

With visual content accounting for 93 percent of all human communication, emojis have a broad play across all demographics. So, now when you know it all, you can speak out about yourself and with a help of professionals, you are able to reach even bigger audience.

 

 

Source:

VB


Recent Articles about Language  

Translating from an image File
Translating from an image File
Last Updated on October 21, 2020

Are you looking forward to translating an image? Then you must be looking for the most effective method to get the job done. Translating from an image is not the easiest thing that you can do. That’s because you will come across numerous challenges while you are trying to get the job done. However, you don’t need to worry too much because there is lots of help and support available. In the meantime, you can discover numerous methods that are available to end up with getting the translation job done as well.

We will share details about some of the best translation methods available to proceed with translating from an image file. It is up to you to go through these options and pick the best method based on your preferences. (more…)

Translating from a PDF File
Translating from a PDF File
Last Updated on October 14, 2020

Do you have a PDF document to be translated from one language to another? Then you might come across some challenges. That’s because PDF files are not designed to be edited. However, you don’t have to give up your hopes because there are some effective methods available to translate the PDF documents. From this article, we will share more details about the options available for you to proceed with translating form a PDF file. You can go through these options and make a decision to move forward. (more…)

Top localization mistakes to avoid
Top localization mistakes to avoid
Last Updated on October 7, 2020

The invention of personal computing and software in the 1970s is one of the earliest points in time where we can trace the origins of localization. Even though these developments took place in the United States, and English was the language chosen by default, businesses decided to expand internationally and take their products to new markets that demanded new languages. This created the need for developers to establish translation best practices, at the beginning trying to find linguists that would help with the translation of textual strings, and then into the joint effort known as the GILT (Globalization, Internationalization, Localization, and Translation) process. (more…)

Top Factors of a Quality Translation
Top Factors of a Quality Translation
Last Updated on September 30, 2020

Choosing a qualified and reputed translator will never be an easy thing to do. You will have to do your homework and make sure that you locate the right service provider, who can help you with getting the translation job done. This is where you will need to take a look at the top factors of a quality translation. Based on those factors, you can analyze the translation companies that offer services to you. Along with that, you will find it as an easy task to locate he best translation service as well.

Here is a list of top factors of a quality translation that you should always consider at the time of selecting a translation service. (more…)

The right steps to take to localize a video game
The right steps to take to localize a video game
Last Updated on September 23, 2020

Video games show substantial abilities to impact our daily lives and associations; for example, Games for Change advance the utilization of games for instruction and social activity and regularly include youngsters in the production of games they can use to communicate on significant issues and recent developments. Some clinical experts, for example, Doctor Kourosh Dini, likewise feel that “age fitting multi-player video games can permit youngsters to figure out how others think – a key part of sympathy. (more…)

Why are some languages expensive to translate?
Why are some languages expensive to translate?
Last Updated on September 16, 2020

The expression” language” is extracted from the Latin word language, which means tongue. Whereas demand to express one’s interests and emotions are innate, the potential to communicate with other people through language is master. The Accession of language gets started with the inceptive tears, groans, squeak, and heave of the neonate.

Languages are the basic element for any communication strategy. It is the formula for human communication. Languages can be different according to region, religion, and species. Languages depict the new thoughts, situations, and mind mapping of the person. (more…)

Why Film Translation is Very Challenging?
Why Film Translation is Very Challenging?
Last Updated on September 2, 2020

The best quality movies are often being translated from one language to another. That’s because people in all parts of the world are interested in enjoying such quality productions. In order to make a movie available to people in a different language, film translators will have to do a massive job. It is never an easy job to do be done. They come across numerous challenges while trying to get a movie translated from one language to another.

(more…)

Get The Best Translation Price