Website and landing pages
Page copy written for the market, working alongside website localization.
High-quality content creation services
Content creation is an art
Our writers craft compelling narratives that resonate with the audience they are aimed at. That is a different job from translation, and it is worth being clear about the difference, because buying the wrong one is the usual reason marketing copy underperforms in a second language.
Translation starts from your text and stays faithful to it. Content creation starts from a brief, an audience and an objective, and every word is chosen for its effect on that reader. If your English headline turns on a pun, a translation will keep the meaning and lose the joke. Transcreation writes a new line that does the same work in Arabic.
Why it matters in this market
Dubai’s audience is not one audience. Copy aimed at Gulf nationals, at the region’s large South Asian communities, and at European and Chinese visitors is not the same copy in three languages — the references, the formality and the arguments that persuade are all different. Content written for each market outperforms one message translated three times, which is the whole case for doing it this way.
What we write
Content across the whole funnel
From the article someone finds you with to the description that closes the sale.
Blog and editorial
Articles and guides that answer what your audience is actually searching for.
Product descriptions
Catalogue and e-commerce copy at volume, consistent across thousands of items.
Social media
Posts and campaign copy written for each platform and each language community.
Email and newsletters
Subject lines, body copy and calls to action that survive being read on a phone.
Company profiles
Brochures, capability statements and corporate profiles for tenders and pitches.
Scripts
Video and voice over scripts written to a runtime rather than trimmed to fit afterwards.
Transcreation
Slogans, headlines and campaign lines rewritten so they work in the target culture.
Content and search
Keywords researched in the language, not translated into it
The single most common mistake in multilingual content is taking an English keyword list and translating it. The phrase an Arabic speaker types into Google is frequently not the literal equivalent of the English one — it may be a different word entirely, a dialect form, or an English term left untranslated because that is what the industry actually says.
So we research in the target language first, then write the page around what we find: the title, the headings, the body and the meta description. The result is content that ranks because it matches real demand, rather than content that reads well and is searched for by nobody.
Where you already have pages, this works alongside website translation so new and existing content share one voice and one glossary.
Send with your brief
- Who the content is for, and in which market
- What you want the reader to do after reading it
- Any style guide or tone-of-voice document
- Approved terminology, product names and things never to translate
- Examples of copy you were happy with
- Length, format and deadline
Start with one piece rather than a batch. Agreeing the voice once is cheaper than revising ten.
How it works
Brief to published
Five steps, with the voice agreed before volume begins.
Brief
We agree the audience, the objective, the format and the tone.
Research
Keywords and references are researched in the target language and market.
Write
A native speaker of the target language writes the piece to the brief.
Edit
A second linguist edits for accuracy, tone and consistency with your glossary.
Deliver and refine
You review the first piece, we adjust to your feedback, and the rest follows that standard.
Why AGATO
Writers and translators in the same office
FAQ
Content creation questions, answered
What does content creation mean at AGATO?
Writing content in the target language rather than only converting content you already have. That covers multilingual copywriting, SEO articles, product descriptions, blog and social posts, and transcreation — rewriting marketing copy so it lands with a local audience instead of reading as a translation.
How is this different from translation?
Translation starts from your text and stays faithful to it. Content creation starts from a brief, an audience and an objective, and the wording is chosen for effect in the target language. If your English headline relies on a pun, translation will preserve the meaning and lose the pun; transcreation writes a new line that does the same job in Arabic.
Do you write in Arabic, or translate into it?
We write in it. Content is written by native speakers of the target language who know the market it is aimed at, which is the only way copy reads as though it was meant for that reader. Arabic is available in Modern Standard for formal and corporate content and in Gulf, Egyptian and Levantine dialect where a consumer audience needs it.
Can you write content optimised for search?
Yes. Keyword research is done in the target language rather than translated from your English list, because the phrase people actually search for in Arabic is often not the literal equivalent of the English one. We write the page around those terms, including titles, headings and meta descriptions.
What kinds of content do you produce?
Website and landing page copy, blog and editorial articles, product descriptions and catalogues, email and newsletter copy, social media posts, press releases, brochures and company profiles, and the scripts behind video and voice over.
Will the tone match our brand?
It will if you tell us what the brand sounds like. Send any style guide, tone-of-voice document, approved terminology or examples of copy you were happy with, and we build a glossary so later work matches earlier work rather than drifting.
How do you handle approvals?
We recommend starting with one piece rather than a batch. It is far cheaper to agree the voice on a single article than to revise ten, and once it is agreed we work to it consistently.
Which languages do you write in?
More than 120, with Arabic and English the most requested in Dubai, followed by French, Russian, Chinese, Hindi, Urdu and German. Tell us your market and we will match a writer who knows it.
Can you handle the whole website, not just the copy?
Yes. Content creation sits alongside website translation and localization, so new copy and existing pages can be handled together and kept consistent in tone and terminology.
How is it priced?
By the piece and the language, based on the brief rather than a word count alone, because writing to an objective is not the same job as converting a fixed source text. Send us the brief and you will get a fixed price.
Related
Services that go with content
Website translationLocalized for the market, not translated word for word.
Voice over servicesScripts recorded by native voice talent.
Video translationSubtitles, captions and dubbing for your media.
E-learning localizationCourses, modules and assessments in any language.
Software localizationInterfaces and apps, tested in language.
Document translationBrochures, profiles and corporate files.